The internet is rife with fake and fraudulent reviews, ones that exploit people’s trust in an effort to steer them towards the fraudsters’ goal — taking them off the confident purchasing pathway, and down the horror film ‘shortcut’ that leads nowhere.
Frauds and fakes are eroding consumer confidence like a sandcastle facing the tide, wrecking the online shopping experience that should bring nothing but great things.
We hate this. It’s a problem for everyone, and we’re at the frontline of solving it.
In our latest eBook, Liars, fakers and cheats: how we protect businesses against review fraud, we lay out the kinds of issues we see people facing on a daily basis, the impact this can have on individuals and eCommerce as a whole, and most importantly — how we’re actively chasing the liars off the internet.
The power to stop liars, fakers and cheats is in your hands.
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